Portfolio
My Work
10+ years of product design and UX research — from AI-native research pipelines to zero-to-one product ecosystems.
Have questions about the work? Start a conversation with the portfolio assistant. →
Case Studies
— 6 deep dives
AI Feedback & Insights Agent
Willis Towers Watson
Designed and deployed an agentic AI research pipeline that automated qualitative synthesis — transforming raw user feedback into structured, actionable insights with 95% categorization accuracy and eliminating a full day of manual analysis.
People-First Enrollment Redesign
Via Benefits · WTW
Dismantled a legacy product-first gate causing cognitive overwhelm and high abandonment — replacing it with an identity-driven enrollment flow that drove a 15% lift in total enrollments and 45% faster time-to-convert.
AI Interface Pattern Library
Self-initiated
Audited six conversational AI products against a standardized 23-prompt methodology, documented failure modes across six pattern categories, and built an interactive pattern library with formal definitions and React demos.
From Checkboxes to Conversations
Squarespace · Self-initiated
Audited Squarespace's Blueprint AI across two user journeys, documented 20 distinct failure modes, and redesigned three key moments — grounded in the principles I use every time I work with AI as a design tool.
The Portfolio Is the Product
Self-initiated
Built a custom Next.js portfolio site from scratch — with a bespoke design system, AI as an execution layer, and product thinking applied to every decision. Under 2 weeks from concept to shipped site.
Honest Design System
Self-initiated
Built a production design system for alikhandesign.com — 39 components, a two-layer token architecture, full Figma-to-code parity, Storybook documentation, and WCAG 2.1 AA throughout.
Projects
— 5 selected works
Vivio Clinical App
Ventric Health
Designed a native iOS clinical application for Vivio — a non-invasive heart failure diagnostic tool — with a complete design system and 20+ error states.
View project →
Optimizing the Ancillary Insurance Journey
Willis Towers Watson
A qualitative deep dive into how Medicare enrollees navigate dental, vision, and hearing coverage — identifying comprehension gaps and friction points.
View project →
Signify Health Rebrand
Signify Health
Led a full brand refresh in partnership with W2O Group, resulting in a 50% increase in total website traffic.
View project →
LLM Prompt Engineering for Website Audits
Willis Towers Watson
Built an AI-driven audit engine that turned buried UX, engineering, accessibility, and content standards into a live, weighted scorecard — cutting page review from hours to minutes.
View project →
Design Handoff Checklist
Willis Towers Watson
Built a developer-first handoff protocol across 15 teams and 150+ developers, replacing a black-box handoff process with a mandatory Ready-for-Dev checklist and centralized Knowledge Base.
View project →