Via Benefits
45%
Faster time-to-convert after replacing a product-first gate with an identity-driven enrollment flow.
Read case study →Senior Product Designer & Researcher
I help product teams understand their users at scale — combining mixed-methods research, strategic synthesis, and AI-native workflows to turn insight into action.
View my work
Impact
Featured Work
About Me
With 10+ years in product design and UX research, I learned that the most valuable work happens before the first wireframe — understanding why people behave the way they do, and building systems that listen at scale.
Read my full story →Empathy
Learned through research, not assumed.
Curiosity
Lifelong student of people and systems.
Honesty
Data as a mediator, not decoration.
Giving Back
Volunteering, fostering, pro bono work.