The Brief: Redesign the book, Modern Romance by Aziz Ansari and Eric Klinenberg.
The Process: The cover of a book is it’s most powerful marketing tool–it influences the discoverability of a book and ultimately converts browsers into readers. Modern Romance is definitely targeted at millennials and so I focused on their undying sense of nostalgia and their hopeless sense of romanticism. I also wanted to incorporate the themes of the book while not being too “literal” and so I chose the theme of “finding love”. The shapes incite feelings of a map, while your attention is focused on love, represented, in all it's complexity, by a folded heart.
Sip Wine Bar
The Brief: Art direct for a restaurant or bar of your choice.
The Process: To me, wine has always been something of a mystery. I never knew much about it and was usually too afraid to ask a sommelier out of fear that he would judge me and make me feel stupid for not knowing. Out of this misunderstanding I developed the idea for Sip Wine Bar. Sip is a place where you can go to learn about wine at your own pace. There's no dress code and it's all about having a good time.
The basic concept of Sip revolves around enomatic wine dispensers. These wine dispensers keep open bottles of wine fresh for up to a month. More about that in just a bit, though...
The first thing a guest does when they come to Sip is purchase a reloadable purchase card. This gift card can be loaded with any amount. After purchasing the gift card the guest will see that the main area of the bar is filled with giant enomatic wine machines. They then insert their card into the machine above the wine they wish to drink. These machines have been set up so that each one can pour a glass, a half glass or a "sip". A sip is a 1 oz pour of the wine intended to give that guest a taste of the wine for a fraction of the cost. This system of sampling wines allows our guests to try wines that are usually out of their price range.
Sip Wine Bar intends to be a bar that removes the economic barriers that people face when drinking wine. We want to bring people together over a glass of wine.
To further extend the concept, I developed the idea for an application which allows users to learn about wine merely by scanning the label or bottle, similar to Amazon's product scanner. Although our staff would include trained sommeliers we would like to encourage people to discover the wine and it's depths through the application at their own pace.
Rollin Smoke BBQ
The Brief: Redesign the Rollin Smoke BBQ brand.
The Process: This project is very dear to me for two reasons. First, it's for one of my best friends, Kyle Stallings, owner of Rollin Smoke BBQ in Austin, Texas. Second, I initially designed the brand when I first started my design career. I cannot tell you how embarrassed I was with my previous design and how proud I am of the current one. I believe that the maturity of this project is a direct reflection of where I was several years ago and where I am now, both as a designer and as a person.
Rollin Smoke is a locally-owned small business. Kyle prides himself on sourcing all of his ingredients from nearby farmers and producers. You can say that about a lot of restaurants in Austin now though. What separates Rollin Smoke from other BBQ joints is Kyle. I might be biased, but Kyle's personality shines in everything that he does and it was my intention to develop a brand that was reflective of that.
The Brief: Create packaging for a bottle.
The Proecess: I don't drink milk. But in all honestly, I LOVE it. Some people think it's gross. I am not one of those people, however I do believe in treating animals fairly and ethically. Anyone who has done any research would know that dairy is a terrible industry. The cows are methodically impregnated, over and over, just so that they can produce milk for human consumption. This process has devastating effects on a cow's body.
What's even more sad is the blatant lies and deceit some dairy manufactures commit by advertising their milk as "fair" or "ethical" when this could not be further from the truth.
That's why I wanted to develop a milk line that actually treats the cows humanely. WowCow Milk Co. represents a collective of small farms with milk producing cows. Each batch of WowCow Milk is very small and local. Whenever you drink WowCow Milk you know that the cow that produced the milk was never forced into pregnancy and that it will never be over-milked. You can also take solace in the fact that each batch is sourced from the closest ethical dairy farm to your location.
The Brief: Brand a local lawyer's start up law firm.
The Process: Brandon Barnes is a recent graduate of St. Mary's Law school in San Antonio. He just recently moved back to Austin to set up his own practice. He had actually already designed his own using a D.I.Y. web service but was unhappy with the results. He felt that he could have just created the same logo in a word document.
That's when Brandon approached me to design a logo for his firm. I started by probing into how he wanted to be perceived and who he wanted to attract. Some of the key traits Brandon spoke to me about were, integrity, honesty and being approachable.
This logo was intended to be simple in design. The open-ended letters that form the Barnes surname imply a degree of transparency. The logo accurately represents Brandon's honest and friendly nature.
I am currently in the process of developing a website for Barnes Law.
The Brief: Intern at a local company for the art department.
The Process: My internship experience was a little different than most i'm sure. I actually started my internship when I first started school for graphic design. At the time my knowledge of the graphic design process and methodologies was limited.
Much of my work as an intern was production work. Although this did not give me a lot of room for creativity it did give me the chance to work on some really great projects. I have created posters, badges, buttons web graphics and menus for the Alamo Drafthouse.