The Brief: How can we help young women stay safe while drinking?
The Process: The first step was to validate our concerns by conducting interviews with women about their drinking behaviors. With these interviews we developed a persona of our user, known as Shelby. We used that persona and the data from the interviews to develop a problem statement:
"Shelby needs a way to be safe when she drinks, a support network to help her manage her risky behavior, and a way to get home safely."
We then created an "as-is" journey map for Shelby. We ran her through the journey many times, noting key pain points. We developed these points into our hills. The hill represent the individual problems we want to solve for.
From here we iterated and ideated until we came up with a prototype of an application, aptly named, Swerv! It's important to note that at every step of the way, we tested the app's functionality against our user persona. Always running Shelby through her journey. This is the crux of user-centered design.
With Swerv, Shelby can now enjoy her night safely and stay connected to her support network, while still letting loose and having a good time.
An InVision prototype of the app can be found here.