The brief: Take a popular website and make it more visually appealing.
The process: I'm a huge fan of the Coffee Bean & Tea Leaf brand. Maybe not some of their color-ways but I do enjoy the franchise as a whole. I picked CBTL specifically because of the current (2017) state of their online presence.
Overall the website looked dated and cluttered. I knew immediately that I wanted to streamline the site and group several of the header links together. Less is more. I wanted to draw the users attention to specific places on the screen rather than have them sort through a mess of information.
Their brand employs a mix of purple and brown–two colors which, in theory, are aesthetically pleasing combined although here, they seem to miss the mark. I opted to stick with the earthy brown tones and replace the purple with a more modern and clean white.
Next up was my font choice, Josefin Sans. One of my favorites. It's stylish and modern without being boring or average. The round shapes resemble coffee mugs too!